DATSUN – 100 000 Stories


Client Datsun Director Felix Seuffert Agency TBWA Paris Production Butterfly Films

As a young aspiring professional, Bongiwe has been struggling with South Africa’s notoriously unreliable public transport her whole life. One cathartic event breaks the camel’s back and sends her straight to the dealer to buy her own ride.

The Datsun GO! is flying off the shelves as an affordable set of wheels to own in emerging economies. Behind every sold car there is a story which Datsun acknowledges with the 100 000 stories campaign.